Blog
Practical guides on AI visibility for craftspeople and small businesses. No jargon, no hype — just what works.
February 2026 · 14 min read
Industry ResearchYou're Optimising for Search While Commerce Rebuilds Around You
Two competing commerce protocols launched within weeks of each other. The trillion-dollar projections are both too high and too low. Here's why the numbers are confused — and what actually matters underneath them.
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February 2026 · 8 min read
Industry ResearchThere Is No 'AI Search' — Why AEO Practitioners Need to Stop Treating It As One
Cross-platform citation data reveals AI search isn't one system — it's at least three, each with different rules. Here's the evidence, and why it changes everything about how we measure AI visibility.
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February 2026 · 5 min read
60% of Searches End Without a Click. Is Your Workshop Ready?
Roughly 60% of searches now end without a click to any website. Here's what zero-click search means for London's furniture makers, joiners, and craftspeople — and what to do about it.
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February 2026 · 8 min read
Why AI Leads Close Faster (And What That Means for Craftspeople)
AI-sourced leads close in 18 days versus 29 for traditional search. Here's the evidence, why it happens, and what London's craftspeople can do about it.
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February 2026 · 8 min read
Industry ResearchWhy We Published Our Content Methodology (And What It Actually Contains)
Findcraft's M.A.R.C. methodology governs every article we publish — answer-first structure, mandatory sourcing, counter-arguments, and incentive disclosure. Here's what it is and why it exists.
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February 2026 · 9 min read
How Does AI Decide Which Businesses to Recommend?
AI recommends businesses it can verify and trust. Here's how it decides, what signals matter, and what that means for craftspeople and small businesses.
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February 2026 · 5 min read
What Is AEO? A Plain English Guide for Small Businesses
Answer Engine Optimisation explained in plain English. Learn what AEO is, why it matters for small businesses, and what you can do right now to get found by AI search.
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February 2026 · 7 min read
Why AI Search Changes Everything for London's Craftspeople
AI is answering the questions that used to go to Google. Here's what that means for furniture makers, designers, and architects — and what you can do about it.
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